How do you sell agricultural products on online platforms

Using Social Media and Online Platforms to Sell Agricultural Products

17. Mar 2023
How do you sell agricultural products on online platforms

Agriculture is the backbone of the Kenyan economy, with the sector contributing about 26% of the country’s GDP. 

With the rise of the internet and e-commerce, it has become easier for farmers and agribusinesses to sell their products online. 

In this blog post, we will highlight Facebook Groups and Mkulima Online, a popular platform in Kenya for selling agricultural products online.


1.Create  posts on social media pages

Kenyan farmers have also been utilizing social media platforms, particularly Facebook groups, to market their agricultural products. 


Facebook groups like Mkulima Online Market provide a convenient and cost-effective way for farmers to showcase their products, connect with potential buyers, and expand their market reach. 


It is important to note that while Facebook groups offer numerous benefits, farmers should also consider other marketing channels to diversify their reach and mitigate potential risks associated with relying solely on social media platforms.


Nonetheless, Facebook groups can be a valuable tool for Kenyan farmers to expand their customer base, increase sales, and establish a strong online presence.


Ensure that you have high-quality photos and detailed descriptions of your products to attract buyers.

2.Sell on Mkulima Online

Mkulima Online is an online marketplace that connects farmers and agribusinesses with buyers. 

The platform provides a convenient and secure way for farmers to sell their products online. 

You can register with Mkulima Online to sell your agricultural products on their platform. 

To do so, you need to create an account and list your products. 

Once a buyer places an order, you will be notified, and you can arrange for delivery or pickup.

3.Offer competitive prices

To attract buyers, you need to offer competitive prices for your agricultural products. 

Conduct market research to find out the prevailing prices for your products in your region. 

4.Provide quality products and good customer service

Ensure that your products are fresh and of high quality. 

Respond to customer inquiries promptly, and be courteous when interacting with them.


In conclusion, selling agricultural products online in Kenya is an excellent way for farmers and agribusinesses to reach a wider market. 

By selling on platforms such as Mkulima Online and utilizing social media marketing, you can increase your sales and grow your business. 

Remember to offer competitive prices, provide quality products, and excellent customer service to attract and retain customers.


Clement Gichuri Waruingi
Clement Gichuri Waruingi on 26. Mar 2023
You are wonderful people keep it up, and build a trustworthy and honest communication network. Kudos!
Mkulima Online
Mkulima Online on 5. Jun 2023
Thank you Clement , for your kind words and encouragement!

We're delighted to know that you appreciate our efforts in building a trustworthy and honest marketplace network.

At Mkulima Online, we aim to be a reliable source of information, connecting people, and facilitating meaningful discussions on various agricultural topics.

Once again, thank you for your kind words and support. We truly appreciate it!

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